What are Carbon Labels? And Why We’re Introducing Them

For decades, our style of travel - walking, cycling, rafting and other human-powered adventures - has been among the lowest impact ways to explore the world. 

But low impact is not enough anymore. We know there is still work to do, and that’s why we are shifting from offsetting emissions to actively reducing them.

Carbon labels are our next step. They make the invisible visible – showing you the carbon footprint of each trip, so together we can make more thoughtful choices.

“We’re moving away from carbon offsets – the future is about reducing emissions at the source.”

What Carbon Labels Mean

Each one of our adventures will soon display a carbon label that shows the average emissions per traveller, per day. 

Alongside the number, we’ll provide simple comparisons that put it in context - for example, 100 kg of carbon is roughly the same as driving 400 km (250 miles) in a petrol car, or the electricity a household uses in a week.

By turning abstract numbers into relatable examples, we hope that carbon labels will help you see the real impact of your travel choices.

Why It Matters

Carbon labels aren’t just about transparency, they also help drive action. 

As you will also know, once you measure something, you can manage and actively plan to reduce it. For us, the labels will help highlight the areas of our trips where we can decarbonise faster, whether that’s transport, accommodation, or elsewhere in our operations. 

For you, they provide a clear way to compare options and understand the positive impact of choosing active, low-emission journeys.

“Carbon labels make the invisible visible – showing the real footprint of every trip.”

Part of Our Thoughtful Travel Commitment

Carbon labels are one part of our wider Thoughtful Travel Charter, which guides how we operate. From protecting the planet and supporting local communities, to safeguarding cultural heritage and wildlife, we believe every journey should leave the places we visit better than we found them.

Ready to explore with purpose?
Learn more about our Thoughtful Travel policies and achievements.